Brand loyalty, made to last.

Based in Virginia. Working with clients across the US.

Side profile of a confident Black woman with long straight black hair, crossing her arms, wearing a burnt orange blazer against a plain white background.

Hey there, I’m Nancy Ampaw.

I’m an award-winning marketer, brand consultant, and speaker working at the intersection of commercial strategy and consumer research. I spent two years shaping creative direction at Selfridges on global campaigns before applying the same thinking across B2B and B2C organizations.

Outside of corporate, I have built a professional identity with over 15,000 marketers, CEOs and executives on LinkedIn.

Today, I work with industry leaders and teams to move beyond predictable storytelling. My philosophy is simple: brand loyalty isn’t dead — it’s just harder to earn.

What’s in it for you.

You’ll gain clarity around who your business is for, and how to lead with conviction.

The result is a stronger understanding of your target market, confident decision-making, and a voice that attracts the right customers — every time.

This is how modern brands grow with intention, not just trends.